Essentials of Digital Marketing

Learning Objectives

Knowing the four phases you need to be familiar with regarding digital marketing:

❖ Think differently about the digital marketing by getting to know its context and content strategy.

❖ Create a great user experience.

❖ Engage the users with the most common digital channels.

❖ Optimize your digital strategy.

Through

❖ Defining and distinguishing marketing strategy and digital strategy.

❖ Explaining the role and steps of content marketing strategy development.

❖ Creating usable and enjoyable experiences for desktop and mobile users.

❖ Presenting the best practices for web development and design.

❖ Highlighting the best practices for successful online copywriting.

❖ Outlining how search engines work and how to optimize their results.

❖ Unfolding how to run an online advertising campaign step by step.

❖ Highlighting video marketing and mobile marketing as powerful online marketing channels

❖ Describing the best ways to engage with audiences on social media.

❖ Tracking and measuring social media marketing success.

❖ Setting solid objectives, goals, and measurements for digital marketing campaigns.

❖ Performing conversion optimization to improve the effectiveness of online marketing.

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