Impactful Principles of Marketing

Learning Objectives

❖ Develop an understanding of today’s global and local market place and the role that marketing plays in both.

❖ Understand the Marketing components and processes.

❖ Comprehend and analyze the factors affecting marketers' decisions.

❖ Prepare a basic marketing plan.

Through

❖ Introducing the concept of marketing and its importance.

❖ Highlighting the importance of market-driven organizations.

❖ Highlighting the marketing research methods.

❖ Describing the various components needed to develop a comprehensive marketing plan.

❖ Introducing the target marketing process of segmentation, targeting and positioning strategies.

❖ Analyzing marketing problems and developing marketing strategies.

Training Solutions

Sales & Marketing

Management

Business & Interpersonal

Consulting Solutions

Upcoming Events

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