Learning Objectives
❖ Learn the key concepts of impression management and how to develop your personal branding.
Through
❖ Knowing what a brand is.
❖ Realizing the professional image; definition, attributes, effects and importance.
❖ Understanding the importance and techniques of impression management.
❖ Knowing what personal branding is and recognizing its importance.
❖ Comprehending how to assess your current brand and how to develop your personal brand.
❖ Recognize how to sell your own brand and market yourself.
