Impactful Personal Brand Raising

Learning Objectives

❖ Learn the key concepts of impression management and how to develop your personal branding.

Through

❖ Knowing what a brand is.

❖ Realizing the professional image; definition, attributes, effects and importance.

❖ Understanding the importance and techniques of impression management.

❖ Knowing what personal branding is and recognizing its importance.

❖ Comprehending how to assess your current brand and how to develop your personal brand.

❖ Recognize how to sell your own brand and market yourself.