Managing Director of IMPACT.
Certified trainer from University of Wisconsin, Milwaukee, USA. Holding an Executive Diploma in Business. Over thirty-eight years of management, marketing, and sales experience; twenty-seven years of offering consulting and training services to organizations of different industries (healthcare and pharmaceutical, banking, petroleum, hospitality, airlines… etc.) both in Egypt the gulf region. Managed, organized, and directed various functional (consulting and training) and administrative activities pertaining to developing, and implementing organizations’ sales, marketing, and management functions.
He was responsible for managing and supervising the conduction of surveys and marketing research activities in several Middle Eastern countries, evaluated, and appraised staff performance and conducted hiring and assessment interviews.

Marketing Professor at various Schools of Business.
Moshira is currently the Executive Director of the International Advertising Association Egypt Chapter.
She was also the Managing Director of MG Mark for Integrated Marketing Communications.
She was awarded her DBA and MIBA from ESLSCA Paris Business School.
She was awarded the IAA “International Advertising Association” Diploma in Marketing Communications from the American University in Cairo, and her BSc in Pharmacy and Pharmaceutical Sciences from Cairo University. Taught a variety of courses at the American University in Cairo, Paris ESLSCA Business School, RITI “The Regional IT Institute”, The Arab Academy for Science & Technology and Maritime Transport, The League of Arab States, MIU and MSA. She conducted various training programs in Sales & Marketing, Brand Strategy, Marketing Strategy, Integrated Marketing Communications, Digital Marketing and various other training programs. Planned and managed various Marketing, Consulting and Integrated Marketing Communications campaigns for several institutions.